Google has unveiled a new home for its real-time search (RTS) service and a range of tools designed to help users find and follow the most up-to-date information on the web.

Writing on the company's official blog, product manager Dylan Casey said the aim of Google.com/realtime is to provide content from a "comprehensive set of sources" as it happens.

He added that the RTS homepage has also been given some "powerful tools" to help users find what they need.

Geographic filters allows visitors to select news or updates about an area of their choosing, while a new "full conversation" feature will let them follow responses to Twitter posts without having to negotiate a series of individual links.

"We organise the tweets from oldest to newest and indent so you quickly see how the conversation developed," Mr Casey commented.

Earlier this year, Kevin Gibbons of Search Engine Watch said companies looking to benefit from RTS should focus their search engine optimisation efforts on blogging and promoting content on social networks like Twitter and Facebook to create an "online buzz".

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.