A new reports interface has been launched for users of My Client Center (MCC).

MCC product manager Omry Pruzan wrote on the Inside AdWords blog that the new feature is designed to generate analysis of pay per click marketing campaigns "faster, easier and more securely" than ever before.

As part of the changes, templates have been scrapped and instead, users can click a Create Similar option to use an existing report as the basis for a new one.

In addition, the number of studies that can be stored on MCC has been increased from 15 to 100.

Elsewhere, security has been enhanced with a new feature that means reports can only be emailed to addresses invited to join a particular account.

Mr Pruzan said that MCC users will receive a message in the next few weeks asking them to switch to the new interface.

He noted that for now, the old version will still be available and all existing reports will be preserved.

Eventually, however, all accountholders will be transferred to the updated system.

In related news, Google announced earlier this week that features previously only available through its Report Center, filtering statistics by click type or device, are now accessible via the Campaigns tab on AdWords accounts.

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