Google's Android platform saw its share of US smartphone subscribers climb by five per cent in the three months to the end of July, according to the latest figures from comScore.

The search engine, which launched a mobile version of its pay per click marketing service AdWords for Android, iPhone and Palm Pre devices in April, was the only one of the top five platforms to increase its overall market share during the quarter.

Research in Motion, which makes the BlackBerry, accounted for the largest proportion of subscribers at 39.3 per cent, down 1.3 per cent on the three months to the end of April.

Apple was second on 23.8 per cent (down 1.3 per cent), with Google third on 17 per cent.

Microsoft and Palm completed the top five with respective market shares of 11.8 per cent (down 2.2 per cent) and 4.9 per cent (no change).

Despite most platforms losing ground to Google, comScore noted that they all added subscribers and the overall market continued to grow.

In the three months to July, there were 53.4 million smartphone owners in the US, up 11 per cent on the previous quarter.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.
 

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.