Getting a promoted video on the YouTube homepage is the "holy grail" for many advertisers – and for a few days every three months, it is thrown open to brands of all sizes.
Mark Sabec, the site's product marketing manager, said this spot gives users of online marketing services exposure to around 18 million unique visitors a day in the US alone.
To make an ad eligible to be shown on the YouTube homepage, marketers need to log into Google's pay per click marketing service AdWords and adjust their Campaign Settings.
If they want a clip to appear on browse and watch pages, as well as the homepage, they need to select Display Network.
To target just placements, they should pick the "Relevant pages only on the placements I manage" option and add YouTube's URL.
If a brand wants its video to only appear on the homepage, they should select "Relevant pages only on the placements I manage" and opt for youtube.com::pyv-top-right-homepage as a managed placement.
They then need to set a specific bid for the homepage.
"Keep in mind that it is a more competitive placement," Mr Sabec said.
Launched in February 2005, YouTube is now used to watch around two billion videos every day and each minute, around 24 hours' worth of content is uploaded to the site.
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