Yahoo! has unveiled a three-year strategy to "get its cool back" and take on the dominance of Google.

Marking 100 days in his role as the search engine's chief products officer, Blake Irving told an audience at its California headquarters that the firm will revamp a number of existing features and launch a range of new ones to meet the changing needs of users.

Yahoo! Mail will be overhauled to make it more closely integrated with social networks like Facebook and Twitter – and there will be innovative partnerships established to deliver video-on-demand, games and shopping services, he said.

Internet market services will be revamped with new ad formats and Yahoo! Search will be updated to place greater emphasis on entertainment and news content.

Furthermore, Mr Irving said there will be an increasing focus on delivering services for the growing number of people accessing the internet via mobile devices.

"You are going to see things that happen fast, that are innovative and that make customers and advertisers delighted," he added.

According to the latest figures from comScore, Yahoo! sites handled 17.4 per cent of the 15.6 billion searches carried out in the US during August, putting it second overall but still way behind Google's share of 65.4 per cent.

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