Google has introduced two new features to My Client Centre (MCC), which could be beneficial to internet marketing services that use the program to manage their accounts.

Discussing the changes on its Inside AdWords blog, the search engine explained people can now create custom alerts from a single MCC login.

They are also able to decide which emails regarding their client data they have sent to the address attached to the Google account they sign into MCC with.

The email alerts, which they can choose whether or not to receive, regard disapproved ads, campaign updates or billing issues.

It is hoped the upgrades will allow users to keep up to date with account alerts and any critical notifications they are given.

Earlier this month, Inside AdWords team member Gordon Zhu explained a new ebook has been introduced to help marketers keen to improve the returns they receive on their pay per click campaigns.

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