We produced a one-page summary of our thoughts on Google Instant earlier this month for our clients, and thought we should share it with you too. It contains a quick explaination of the changes, an example of how search results change as you type, and how marketers should react. We hope you find it useful.

ClickThrough View – Google Instant

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.