Ecommerce - Tips and TricksWhatever you sell, whether it is a book, e-book, electronic equipment, music, groceries, or any other of the myriad products you can now sell through Amazon, it is worth making the most of the sections offered to your business by Amazon to convert visitors to purchasers.

You should always add a beguiling product description, clear photos, (including larger versions for detail of your product), keywords and tags, and encourage your customers to review your product. The added option to create a video review, using a webcam or mobile phone, will help to ensure that you are using your past customer’s feedback to help the purchase decision.

This is a fairly new feature on Amazon and you could increase the chance of your products being reviewed in this way by running a competition through your website, twitter, email list or Facebook for the best product review. Astonishingly, some reviews on Amazon have actually gone viral – the most famous of these being for the Bible; however, this is unlikely to happen for your reviews, but you never know unless you try!

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology