Google's Android platform saw its share of US smartphone subscribers climb by 6.6 per cent in the three months to August, according to new research.

Figures published by comScore show the search engine, which launched a mobile-specific version of its pay per click marketing service AdWords in April, netted 19.6 per cent of the 234 million Americans over the age of 13 who used one of the devices.

It remained in third place overall. Apple was second with a 24.2 per cent share of all users – down 0.2 per cent on the three months to May.

Research in Motion, the maker of the BlackBerry, remained in top spot with 37.6 per cent of smartphone subscribers, although this was down by 4.1 per cent on the previous quarter.

The top five was rounded out by Microsoft on 10.8 per cent and Palm on 4.6 per cent.

Google was the only member of the market leaders to increase its share of subscribers during the three months to August.

Elsewhere, comScore noted that the proportion of smartphone users accessing the internet with their device's browser rose by 2.6 percentage points during the quarter to reach 34.5 per cent.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
 

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.