Google has announced updates to ValueTrack, a tool aimed at advertisers using third party tracking software for their campaigns or who have access to web logs.
Writing on Inside AdWords, Jason Shafton said the changes will make it easier for users of the company's pay per click services to monitor clicks on search and content ads separately.
"With the additional ValueTrack enhancements available today, you can track even more detail including the keyword matching option for your ad clicks," he added.
This is achieved by adding new match type and network parameters to destination URLs.
For example, if someone clicks an ad from a search partner that was triggered by a broad match keyword, the update feature will reflect this in the advertiser's web log.
The network parameter will show a G if an ad was displayed through Google search, an S for search partners and D for display partners.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.