Google has unveiled a new feature that offers paid search marketers an opportunity to see the type of sites that could feature their ads.

Writing on the Inside AdWords blog, Gordon Zhu said the tool generates example pages for contextual advertising based on the keyword list provided by users of its pay per click services for campaigns running solely on the Google Display Network.

Contextual targeting ensures marketing messages appear alongside related web content from across the network's millions of sites, he added.

The new feature is currently available to "limited set of advertisers" but the search engine hopes to roll it out to more pay per click marketing accounts over the coming weeks.

Mr Zhu said because contextual advertising happens in real time, it is important to get a sense of where an ad could appear.

"Seeing example sites before your campaign runs can help you to refine your keyword lists to ensure optimal targeting," he added.

Elsewhere, Google announced changes to AdWords earlier this week that mean advertisers can now simulate and apply bids for keywords across an entire ad group.

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