Businesses using Google's range of internet marketing services should be interested to learn the search giant has increased its traffic share to 6.4 per cent of all internet use.

The record figures, complied by online security firm Arbor Networks, include data for the company's search engine, as well as statistics for its other areas such as YouTube.

Craig Labovitz, who conducted the research for Arbor, said even with overall internet usage growing by 40 to 45 per cent a year, Google's share was still impressive.

"While its not news that Google is big, what is amazing is how much bigger [it] continues to get," he said.

The numbers may be further good news for the search engine's advertisers and investors, coming shortly after the organisation announced increased profits for the third quarter of the year.

Eric Schmidt, chief executive officer of Google, said the brand had an "excellent quarter" and "continued to show significant momentum".

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