Yahoo! has seen a lot of changes of late, the way it allows people read emails and share photos, the multitude of acquisitions it has made under the guidance of CEO Marissa Mayer, and now it is set for its biggest change yet: its logo.
As part of a 30 days of change marketing scheme, the Internet giant is set to tease 30 different designs before officially launching its new logo on 4 September.
The search engine firms logo has been pretty much the only constant over the last decade: ten years of turbulence for the firm which have seen Yahoo! fall out of favour with Internet browsers and topsy-turvy revenues result in a spate of CEO’s being brought in and quickly fired again before Marissa Mayer steadied the ship a little over a year ago.
Yahoo! chief marketing officer, Kathy Savitt, said: “The new logo will be a modern redesign that’s more reflective of our re-imagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change.
“Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honouring the legacy of our present logo.”
While Yahoo! was always about search engine marketing in the past, under Ms Mayer the firm has looked to new markets, in particular mobile, to try to win back an audience that had long since ditched the search engine in favour of Google. With this new change of tact, the launch of a new logo seems quite fitting.
It’s not all change however, as Savitt added: “We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the colour purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.”
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