Google slightly increased its share of the US search engine market in October, the latest figures from comScore have shown.

According to the statistics, the company performed 11 billion explicit queries last month, a rise of four per cent from the activity recorded in September.

This gave the organisation a market share of 66.3 per cent, a rise of 0.2 percentage points and was the second set of results since the introduction of Google Instant, which many search engine optimisation companies may be studying closely in order to assess its impact.

Microsoft also saw an increase in the amount of traffic it controls, seeing its share go up by 0.3 percentage points to 11.5 per cent, although this still leaves the group in third place behind Yahoo!, which experienced a drop of 0.2 percentage points., which recently announced it is pulling away from standard searches to focus on a question and answer service, also saw its section of the market drop by a tenth of a percentage point.

Summary: Latest search engine ranking show slight rises for Google and Microsoft.

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