Retailers may see more sales than ever as a result of their internet marketing services in the lead-up to Christmas, according to a new report.
The study by eMarketer expects online spending in the US to reach a total of $38.5 billion (£24.15 billion) during November and December, an increase of 14.3 percentage points on the same timeframe last year.
With the current two-month period projected to account for nearly a quarter of all online sales for 2010, the statistics underline the importance of a good e-commerce strategy during the Christmas season, the group said.
Principal analyst at the organisation Jeffrey Grau said "holiday shopping is ideally suited to the internet", explaining customers valued the range of products available and the resources for comparing prices, as well as the added convenience.
Last month, the Interactive Media in Retail Group predicted sales in the UK this festive season would be 16 per cent higher than in 2009, reaching a total of £6.4 billion.
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