Yahoo! saw its share of the US search engine market increase marginally during August 2013, according to the latest data released by comScore.

In a month that saw little change in the market shares, the Marissa Meyer-helmed search engine saw its share increase from 11.3 per cent from July to 11.4 per cent.

However, the incremental increase was nowhere near large enough to see it outrank the top two, which consisted, as it has done for a while, of Microsoft’s Bing and Google.

Popular with digital marketing professionals and searchers alike, Google saw a slight drop-off compared to July’s figure – dropping 0.1 per cent to 66.9 per cent. This share was still enough to see it hold a significant advantage over nearest rival, Bing.

Bing saw no change in its share – remaining at 17.9 per cent.

Rounding out the top five, Ask saw its share fall by 0.1 per cent – to 2.6 per cent – and AOL gained 1 per cent – bringing its overall share for August to 1.3 per cent.

comScore found that 19.1 billion explicit core searches were conducted by search engines during the month. Google conducted 12.8 billion searches, with Bing sat in second position, having conducted 3.4 billion, and Yahoo! finishing off the top three with 2.2 billion.

Each, however, saw the amount of searches they conducted fall by 2 per cent compared to the previous month.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.

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About the author:

Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.