Bing has unveiled a Bing Ads service targeted at SMEs (small-to-medium-sized enterprises) looking to conduct smaller-scale ad campaigns via its search network.

The service is currently in beta mode and only accessible to American audiences.

However, similar to Google’s AdWords Express, Bing Ads Express will allow businesses to create a single PPC marketing campaign tied to their business listing on Bing.

The service will enable them target their ad to appear in the SERPs (search engine results pages) of searchers based on their locality.

Like AdWords Express, which enables businesses that don’t have a website to use their Google+ page instead, Bing Ads Express will enable them to use Facebook pages, or other pages linked to the business.

Setting up a campaign will consist of claiming a business on Bing – by simply providing key pieces of information, such as opening hours etc. – writing the ad text, deciding where the ad should be displayed and setting a maximum budget.

Group product marketing manager for mobile and local advertising at Microsoft, Ginny Sandhu, wrote in a blog, published on the official Bing Ads Community site: “We take that information and do all the heavy lifting for you.

“From creating ad groups, keywords and bids, to managing your advertising campaign on a daily basis. Not to worry – you always stay in control; you tell us how much you want to spend in a month and we will make sure you never spend a penny more.”

In order to use the service advertisers will be required to spend a minimum amount of $50 a month.

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About the author:

Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.