Yahoo! has announced its latest figures for Q3 – with revenue down one percent on this time last year to $1.08bn and net earnings down 91% to $297m.
The firm’s CEO, Marissa Mayer also admitted to the fact its share of the search market had declined somewhat significantly.
Display advertising continues to be a problem for the firm, with display revenue (excluding traffic acquisition costs) standing at $421m – down seven percent on last year.
Similarly, search revenue was down, but at a slightly smaller decline of three percent. Paid clicks were up around 21%, but cost-per-click down four percent on this time last year.
Despite the fact the firm barely beat estimates and continued to lose its market share when compared to Google however, Mayer remained confident of the progress of the search engine giant under her expert guidance.
She said: “I’m very pleased with our execution, especially as we’ve continued to invest in and strengthen our core business.
“In Q3, we launched new user experiences across many of our digital daily habits — Yahoo! Screen, My Yahoo!, Fantasy Sports, and more.
“Now with more than 800 million monthly users on Yahoo! — up 20 percent over the past 15 months — we’re achieving meaningful increases in user engagement and traffic.”
Yahoo!’s US share of the search market stood at only 11.3% in September, tying its previous all time low – set in July this year.
Mayer added: “It is true that, over the past several years, our search share has declined. In terms of the search alliance, we’re trading share with Microsoft.”
In an earnings call, Mayer also discussed Yahoo’s! new SERP (Search Engine Result Page) design, its new mobile search experience including new search ad formats and the recently re-launched Yahoo! Answers.
Mayer remained confident the search engine giant would turn around its fortune in terms of search however.
She concluded: “We’re endeavouring to gain share. We’re designing new functionality, differentiating functionality. We’re doing direct display units that bring the content right to the user in search results.”
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