Users of Google's AdWords pay per click marketing feature can now share their ad extensions across multiple campaigns without the need to manually recreate them for each operation.

According to the company's Gordon Zhu, this will allow internet marketing services providers to save time when managing their promotions by automatically including the information across all of their advertisements.

The feature allows people taking advantage of the service to offer "more useful and relevant" answers to users making queries on the website by adding extra details to pre-existing text ads.

Those who need to update their marketing materials will also find the service updates any changes made to one campaign without the need to perform additional manual revisions.

Any extension created in an AdWords account will be available to be shared via the service's control panel, with marketers being able to select an existing set of information to be copied to other marketing strategies.

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