Google has revealed the UK’s top trending phrases and searched terms for 2013 include the likes of YOLO and twerking. Paul Walker, the Royal baby and the iPhone 5S were top of the bill for searched terms in 2013.

For its annual Zeitgeist review, Google takes into account purely organic searches: Keywords and phrases not likely to be targeted by SEO firms for marketing purposes, just purely natural searches based on current events and other day-to-day searches.

In terms of top trending searches, death was quite prominent, with Paul Walker, Cory Monteith, Nelson Mandela and Margaret Thatcher all being hugely searched online following their deaths this year.

Technology also factored quite heavily with the iPhone 5S ranking as the second most popular search and Xbox One tenth.

On a global scale, many of the search terms were very similar, with the Royal baby iPhone 5S, Nelson Mandela and Paul Walker again factoring. A global addition to the top ten however, was the Galaxy S4 smartphone from Samsung.

Google UK’s Claudine Beaumont, said: “Our annual Zeitgeist survey provides a fascinating snapshot of our interests and obsessions for the year.

“Celebrities always get a lot of interest and the passing of well-known figures makes people want to learn more about them.

“Despite that, some of the more traditional aspects of British life, from the Grand National to the royal birth, have generated many Google searches and will be remembered as events that have characterised the year.”

In terms of searched phrases, twerking was infamously brought into the public eye following Miley Cyrus gyrating her bottom in a skin coloured costume towards fellow singer Robin Thicke at the VMA music awards. It lead to a huge number of ‘what is twerking’ searches on Google.

YOLO, short for you only live once, ranked second in terms of ‘what is…’ searches. How to make pancakes, write a CV and lose weight featured in the top three ‘how to…’ searches.

Kim Kardashian emerged at number one for the most trending celebrity in the UK, and perhaps unsurprisingly considering their prominence in a similar end of year trends report from Twitter – entitled this year on Twitter –  the boyband One Direction featured quite heavily also.

Movies such as Man of Steel – the new Superman film – and Iron Man 3 proved most popular in terms of entertainment, although Despicable me and The Hangover Part III also factored in the top ten.

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.