The UK’s mobile ad spend is set to pass the £1 billion mark this year according to a new report.
The eMarketer report also predicts Twitter will earn £43.6 million in UK ad revenues alone this year.
In the report, eMarketer estimates mobile advertising in 2013 will have sky-rocketed by 126.1% compared to the figures from 2012. It also expects mobile ad spending to double again in 2014, up to a staggering £2.26 billion.
With the popularity of smartphones and tablets amongst the UK population continuing to soar – another eMarketer study estimated 20 million people in the UK will use tablets this year – the commitment to dedicated mobile advertising certainly seems essential when it comes to digital marketing.
Spending on digital ads as a whole has also increased 15.8% this year thanks to firms such as Google, Facebook and Twitter performing particularly well. In fact, digital spend now accounts for 45% of total media ad spending, and eMarketer predicts this figure will increase to more than 50% by 2015.
Although the likes of Google and Facebook in particular have dominated UK digital spending, accounting for some 42% and 5.3% of the digital ad landscape respectively, Twitter has seen a huge increase in its share of the market, more than doubling its share of the market this year to 2.7%. In its report, eMarketer predicts a 7.6% increase by 2015.
In total, Twitter will earn a reported £46.3m this year in the UK, the vast bulk of which (£43.6m) will come from ads. By 2015, eMarketer predicts this to soar to £171m.
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