Google has made its predictive search tool Google Now available on desktop and laptop computers using the Chrome browser.

The Internet giant announced the roll-out via its Google Chrome Twitter account as well as on Google+. Although a number of users using beta or developer editions have had access to Google Now since January 2014, The firm has confirmed the universal roll-out will occur for all users across the next few weeks.

On the Google+ post Google simply advises users to log onto Chrome with the same account they have been using Google Now on with their Android or iOS device.

To receive notifications, Chrome users simply have to click on the small bell icon on the status bar – located either at the top of the page for Mac users or the bottom of the page for Window’s user (unless users switched the status bar around of course) – this will then bring up the Google Now alerts.

Alerts for things including sports, commute traffic, weather and even event reminder cards can be created, although some of these may be based on the location of the browsers mobile device.

In terms of how this roll out will affect SEO moving forward, it is important to consider localised search more as well focussing more on semantic search developments too.

For those still unsure of Google Now and its Card feature, users are pointed in the direction of the Google Now help page.

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About the author:

Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.