Google has announced that it’s released an update to its AdWords Editor.

A commonly used tool in pay per click marketing, it allows account managers to manage larger accounts more effectively and efficiently. One of the key benefits it provides is that it allows users to continue making adjustments to their campaigns whilst offline – which can then be uploaded when they’re connected to the Internet.

As a result of the update (Version 10.4), the Editor will allow users to update bid strategies for their campaigns, ad groups and keywords, copy and move items that have bid strategies within an AdWords account to another account, and apply flexible bid strategies from the shared library within their AdWords account.

It’s the first update since last November (2013).

This month is set to see more updates to Google AdWords, with the search giant revealing that it will announce a series of new innovations on the April 22.

Commenting in a blog posted on Inside AdWords, it stated: “These AdWords innovations are the result of countless conversations we’ve had over the past year with advertisers, both large and small. Based on your feedback, hundreds of product managers and engineers worked hard to build these new products.

“Simply put, we built these new products for you.”

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About the author:

Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.