Google has made scripts available within My Client Center (MCC) to all users of its AdWords service .
My Client Center is a tool that enables PPC marketing professionals to manage multiple accounts on AdWords from one dashboard. Essentially it’s a time saver.
So, for example, with the code, users will be able to carry out cross-account optimisation, analysing the performance of all their accounts before adjusting bids without it being a time-consuming process. The feature will also enable them generate cross-account reports in HTML or PDF file formats.
The search engine giant originally announced MCC scripts earlier this year (March 2014) as a beta sign-up. However, advertisers can now find them simply by navigating to the My Client Center when in the dashboard, then by accessing Scripts in the menu on the left-hand side of the dashboard.
News brought to you by ClickThrough – experts in SEO, PPC and conversion rate optimisation services.