Internet marketing services in the US may be looking to take advantage of growing numbers of online shoppers, as a new report has revealed the amount of money spent online this year has grown by 12 per cent compared to 2009.

According to the study by comScore, over $17.5 billion (£11.1 billion) worth of goods were purchased over the internet during the first 35 days of the November-December peak shopping season.

It also noted offers such as free shipping were enticing more people into buying their gifts online, as over half of transactions included this incentive.

The busiest single day was 'Cyber Monday', November 29th, which became the most profitable day on record with a billion dollars spent.

In the UK, meanwhile, the Interactive Media Retail Group stated December 6th saw the heaviest activity of the year, noting sales on this date were 21 per cent higher than in 2009, with £831,000 being spent in a single minute at 13:15.

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