BidCops is our free PPC auditing tool, which helps you save time and money using Adwords. Here are the latest happenings over at the BidCops blog

What if you could make your campaigns respond to the weather?

It’s easy, with a bit of JavaScript. Check out Alison Booth’s post on AdWords Scripts for PPC campaign optimisation to find out how to adjust your bids if the weather acts up.

You’ll also discover how to automatically pause text ads for out-of-stock items, adjust campaign budgets based on predicted performance, and more.

Banner: 4 Useful AdWords Scripts for PPC Optimisation

Now that the post-Christmas rush has been and gone, it’s the perfect time to review your PPC performance. In our next featured post, we recommend nine ways to revitalise your PPC campaigns in 2015. Happy auditing!

Banner: 9 Ways to Revitalise Your PPC Campaigns in 2015

Want a helping hand with your account clean-up? BidCops digs deep into your account to discover hidden opportunities for performance improvements and budget savings.

In a few clicks, you’ll get a detailed report that lays out everything you need to do to sharpen up your PPC performance.

And it’s completely free!

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.