Bing has seen a slight rise in the amount of the search engine market it controls, according to the latest report from comScore.

According to the web monitoring company's monthly analysis of US internet traffic, Microsoft's site saw its share of explicit core searches increase by 0.3 percentage points in October.

Both Google and Yahoo! saw their figures drop by 0.1 percentage points, although Google still accounted for around two-thirds of all searches conducted (66.3 per cent).

Several experts have predicted Bing will continue to gain market share in 2011, with Search Engine Watch's Adam Audette recently stating good search engine optimisation for the site could increase an organisation's revenue by up to ten per cent.

The comScore report also showed a drop in the total number of queries in the month, however, with just over 16 billion core searches performed, compared to 16.6 billion in October, a decline of four percentage points.

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