The latest conversion and analytics news stories and this month’s most useful blogs – collected by CRO manager Richard Chapman.
Yahoo Mobile Developer Suite Now Includes Apple Watch Analytics
Yahoo has updated its Mobile Developer Suite to help developers understand how their apps are performing on Apple Watch.
Announced earlier this month, the new analytics features let developers track active users and new users, and allows them to measure usage on Apple Watch versus usage on its parent device.
Custom events are also included, allowing developers to report on specific actions taken within their apps.
As with the Mobile Developer Suite’s other analytics dashboards, Apple Watch analytics is powered by Flurry Analytics.
Brad Jones, Director, Product Management at Flurry from Yahoo said:
With this new opportunity in wearables, many developers are experimenting with strategies for building successful Apple Watch apps.
The Watch is shifting the way the industry thinks about app creation. Analytics are an important part of this journey. This is uncharted territory for developers and advertisers alike, and understanding user behaviour is crucial for success.
The new features are available now, for free.
Google Celebrates its First Analytics Hackathon With Helicopter Racing and More
Google has marked the success of its inaugural Analytics Hackathon with a celebratory blog post, published earlier this month.
The event, held in March, focussed on inventive and unusual uses of the Google Analytics platform, with developers invited to take part in a ‘hackathon’ challenge using the Google Analytics Measurement Protocol.
The protocol allows developers to send raw data to Google Analytics from just about any source, and interact with this data using the software.
The developers certainly took full advantage of the feature, with teams creating a wide variety of inventive projects – including a burglar alarm, an RC helicopter racetrack and a cat monitoring device.
Here’s a video with some highlights:
Our Favourite Recent CRO and Analytics Blogs
Low Converting Landing Page? Test These 17 Things Right Now – An awesomely in-depth resource post from Gauher Chaudry. A great help if you’re trying to diagnose landing page conversion issues!
The Xanax-Free Approach to Relieving Anxiety On Your Landing Page – More landing page help, this time from Unbounce’s Mark John Hiemstra, who examines the psychology behind landing page anxiety – and how to relieve it.
5 Psychological Tips That Will Improve Your Product Pricing – We love it when psychology and CRO collide. In this post, KISSmetrics examines the impact of psychology on the way you price your products.
How Phablets Are Changing Mobile UX – A look at user experience in the phablet age, courtesy of Armen Ghazarian at Designmodo.
More Conversion and Analytics News
Read our previous CRO news roundup: Newspapers Ahead of the Curve When it Comes to CRO
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