Online marketing services have surpassed newspaper advertisements in 2010, according to new research.

Econsultancy's Patricio Robles reported the study, by eMarketer, revealed companies will spend just under $26 billion (£16.8 billion) online on 2010, a rise of 14 per cent compared with last year.

In the same period, spending on print ads has dropped by eight per cent to just under $23 billion.

Although it has been expected for some time that internet ads would overtake those in newspapers, Mr Robles stated it is still a significant milestone that "says just as much about the rise of the internet as it does about the fall of the newspaper".

However, he added that "simply throwing money" at online services will not be a good way to see a return, as organisations need to adopt creative, holistic strategies to get the most out of the available opportunities.

Last month, it was predicted by Google's Dominic Allon that the digital economy in the UK would continue to grow at a rate of ten per cent a year until 2015.

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