Internet marketing services may experience a surge in activity on Christmas Day as bargain-hunting shoppers turn to online retail early.

According to research from the Interactive Media in Retail Group (IMRG), 4.8 million people in the UK will make a purchase via computer on December 25th, spending a total of £153 million.

Managing director of the IMRG David Smith commented that individuals are taking advantage of the 24/7 nature of ecommerce as they search for the best bargains.

He also stated: "With many people not being able to get out to the high street sales due to the wide-ranging impact of the snow, online could see a real boost over the next few weeks."

The group predicted Boxing Day will also see a large number of sales, with revenue for the 26th expected to reach the £300 million mark for the first time.

Earlier this month, the IMRG reported the busiest day for online retailers so far was Monday 6th December, when sales figures of £831,000 were recording in a single minute at 13:15 GMT.

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