Internet marketing services providers may be interested in new data that has revealed Facebook was both the most searched for term and the most visited website in the US in 2010.

The research, by Experian Hitwise, revealed four variations of the social networking site appeared in the list of the top ten most common search terms, with 'facebook' and 'facebook login' numbers one and two respectively.

Between them, they accounted for 3.48 per cent of all queries recorded in the last 12 months – a 207 per cent increase from 2009, while social media-related terms made up 4.18 per cent of the top 50 searches.

Facebook was also the most visited website of 2010, knocking Google, which had topped the table last year, down into second place. Yahoo! mail was third, with the search engine itself fourth.

Bing was the tenth most popular website in terms of number of visits.

Earlier this month, Google's Zeitgeist report also showed Facebook to be one of the most popular search terms on its site, along with iPad and YouTube.

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