Search engine marketing service providers may be interested in the views of one expert who has suggested several areas that they may like to focus on in the next year in order to improve their presence on Google.

Writing for Search Engine Watch, Josh McCoy stated that a basic link building strategy may no longer be a good way to increase a site's ranking due to improved ways of monitoring clickthrough rates.

Therefore, he suggested creating "relevant 'non-spammy' titles and worthwhile meta descriptions" in order to make a domain's content enticing to search engine results pages.

Mr McCoy also noted that the ability to upload XML-based image sitemaps to Google will mean search engine optimisation specialists will have to think carefully about the placement and integration of images in order to improve their results.

Elsewhere, it was recently predicted by Craig MacDonald, writing for the same publication, that 2011 would see major investment from advertisers in marketing campaigns designed for Facebook.

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