Google has hinted that is may be considering a return to the Chinese market, following it's withdrawal from the Asian country last year in a dispute over censorship.

Chief financial officer at the company Patrick Pichette told the Times that the pullout was not the end of his firm's interest in the nation, noting it would be unwise to ignore such a large number of users, Fox Business reports.

"For Google to say 'We're going to live on our mission, but not serve 1.2 billion people' – it just doesn't work. China wants Google," he was quoted as saying.

Mr Pichette stated that the decision to pull out of the country after refusing to censor its results was a "roadblock", adding its mission to provide an unfiltered service had not changed.

The Chinese search engine marketing sector is currently dominated by Baidu, which controls over 70 per cent of traffic in the country.

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