Google launched a fresh new face on September 1, when it unveiled its new corporate image.

A sleek, modern, clean-cut font, and identity family that encapsulate the many faces of Google, have been introduced. According to Google, the new look is designed to work across a number of devices and screen sizes.

Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience, explained more on the Google blog:

These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

The new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

New elements include a colourful Google mic, while the little blue “g” icon has been replaced with a four-colour “G” that matches the logo.

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future,” wrote Yehoshua and Nath.

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Sarah McCay Tams is senior content and PR manager at ClickThrough Marketing. This includes planning and delivering on content for our clients as well as our own marketing materials. When her fingers are not dancing across the keyboard, her feet are on the dance floor – Salsa, Bachata and Rueda put this dancing queen in a spin.