Businesses looking to expand their internet marketing services through the use of a corporate blog may be interested in the thoughts of one expert on how best to utilise the platform.

Writing for Search Engine Watch, Kevin Gibbons explained that a well-maintained blog can boost a company's reputation and help improve its organic search engine optimisation.

One key element is to commit to a long-term strategy and ensure the site features new content on a regular basis.

"Visitors who can see the blog hasn't been updated in three months will leave with an unfavourable impression of your entire company," Mr Gibbons noted.

It is also important to make sure the feature is easily found and to promote the service to internet users in order to build a readership, rather than simply maintaining it for the benefit of search engine crawlers, as this will create a better impression to potential customers.

According to Juliet Hills, writing recently for UTalk Marketing, creating a personal touch is a key element for online marketers.

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