Companies in Germany that use Google Analytics to monitor the effectiveness of their internet marketing services could find they will be unable to use the service if new privacy laws are implemented.

Officials in the country are concerned that the facility breaches individuals' privacy by tracking the IP addresses of web users, according to news source The Local.

The publication reports that Johannes Caspar, commissioner for data protection, told German-language newspaper Frankfurter Allgemeine Zeitung that he believed the practice should be illegal.

Mr Caspar added that lawmakers would try to find a way to prevent companies operating out of Germany from using the service, suggesting there could be the possibility of a "steep fine" for firms that defied any such rule.

This is not the first time that Google has prompted privacy concerns in the European country, as last year it was claimed that its Street View application may breach local regulations, which led to the company offering individuals the option to block their property from the service.

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