Google AdWords has now added a mobile bid adjustment simulator and first page bid estimates to its simulation tools, allowing advertisers to set more calculated bids.

Mobile Bid Adjustment Simulator

The new mobile bid adjustment simulator calculates changes in bid adjustments and provides the estimated impressions, clicks and spend based on those changes across different devices.

The bid simulator collects data from the search network and the display network, but also takes into account factors such as quality score, keyword search volume and competition. Using all this information the bid simulator then estimates how your ads may perform across impressions, clicks, conversion and cost.

It’s important to note, however, that the bid simulator tool can only provide estimates on how different bids may have been affected within the previous seven days. It cannot provide estimates on future performance.

The bid simulator does provide an opportunity to revise budgets more accurately. The ability to look at estimates for increases and decreases in bids can give advertisers a clearer view of forecasting and ROI.

First Position Bid Estimates

First position bid estimates offer up bid suggestions that will be needed for your ad to be shown in position one at the top of the search engine results pages (SERPs).

An estimate is made based on quality score as well as competition, and the cost-per-click (CPC) bid is calculated, showing advertisers what bid is needed to reach the top spot.

Although this tool offers insight when setting bids, there is no guarantee that your ad will reach first position in SERPs. This will still depend on competition from other advertisers as well as quality score and your bid.

The mobile bid adjustment simulator and first position bid estimates are now available to all advertisers worldwide.

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Lisa Coghlan is a digital and content coordinator at ClickThrough Marketing. She writes SEO content for many of the company’s larger clients, and assists in the implementation of content strategy. She writes live gig reviews and has a mild obsession with finding new documentary podcasts.