Amy Dugmore looks at the Pinterest trends from 2015, how social has changed over the past year, and the introduction of potential parental assent for social media accounts for those under 16.

What Were The UK’s Most Searched Pins in 2015?

Wondering what people in the UK searched for on Pinterest in 2015? Lulu Cheng, Pinterest’s product manager, revealed the answer on the social network’s blog. Apparently, the UK’s most searched for pins this year were:

  • Pork pie
  • Broken-glass nails
  • Alternative Christmas trees
  • Dr Who crafts
  • Toad in the hole
  • James Bond
  • Meat-free Mondays
  • Alexa Chung haircut
  • Men’s undercuts
  • Lancashire hotpot

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The list made an interesting contrast with other regions of the world. In the US, Harry Potter, lob hair (that’s long bob haircuts, for the uninitiated) and bathroom storage made the top ten, while vegan recipes, sewing patterns and watercolour tattoos were among the ten most searched for ideas by German Pinterest users.

Pinterest To Introduce Price-Drop Notifications

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Is Pinterest set to launch a new addition to Buyable Pins? According to the Social Times, the image-sharing network is about to start sending users price-drop notifications when an item they’ve pinned has dropped in price.

Pinterest reckons that 1 million Buyable Pins see price reductions every day.

Social Shares on Mobile up 32% in 2015

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Social shares via mobile have grown 32% this year, according to a study by AddThis. The study also revealed that users were more likely to share certain types of content on mobile than others. For example, weather, family and parenting, and pet related content were all more likely to be shared on mobile, while users still tend to prefer desktop for sharing jobs, technology and business related content.

AddThis created an infographic on shifting behaviors of internet users in 2015, which is well worth checking out.

Buffer Buys Twitter’s Respondly Customer Service Tool

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Social media management tool Buffer is expanding its reach with the acquisition of Respondly. With the addition of this new tool, Buffer will add customer service support capabilities to its existing scheduling and monitoring tools.

As part of the acquisition, Respondly will be rebranded to Respond.

EU Agrees on Parental Permissions for Children’s Social Media Accounts

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The EU is set to introduce rules which will restrict teenagers’ access to social networking sites. If the new rules are formally approved, children aged under sixteen will need a parent’s consent in order to sign up to sites such as Facebook, Instagram and Snapchat.

The new regulations have been informally approved, but will need to pass a formal vote at the European Parliament before coming into force.

More Social Media Marketing News and Advice

Read last week’s social media news roundup: Twitter removes share accounts

Discover our Editorial Calendars for Content Marketing eBook to better engage with your audiences and make the most of your business.

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About the author:

Amy Dugmore is social and creative strategist at ClickThrough Marketing. An associate member of the Chartered Institute of Marketing (CIM), Amy is an expert at crafting creative content. Here at ClickThrough she guides our clients in the creation of eBooks, infographics and video, as well as helping them develop a strategic approach to social media.