Internet marketing services providers may be interested in the news that investigators in Italy have halted an antitrust investigation into Google after the company agreed to address concerns over its competitiveness.

Complaints had been made by publishers in the country that the firm was discriminating against news organisations that requested to be removed from its Google News service by dropping them from all search results.

Google has now agreed to end this practice and ensure that companies that have requested exclusion from news searches still show up in organic results on the main website.

In a statement, the search engine said: "We have worked cooperatively with the Italian competition authority and our publishing partners to address their questions and concerns."

The company is also currently under investigation from the European Commission over allegations that its services deliberately lowered the rankings of its competitors in its organic results and negatively adjusted pay per click quality scores to reduce competition.

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