Adam Stokes breaks down the week’s latest social media news, including changes in management over at Twitter, as well as updates for Snapchat and Facebook.

Ex Apple PR Executive to Lead Twitter Communications?

Natalie Kerris - Apple PR Executive

Twitter are said to be interested in hiring Natalie Kerris, former PR Executive at Apple, to lead their communication unit. Having worked on various launches, including the Apple Watch and Apple Pay, Kerris retired in 2015 after 14 years service. Her potential arrival at Twitter comes amidst a major management shakeup, where she would be replacing Gabriel Stricker, who left Twitter to return to Google in 2015 after three years absence.

Facebook Reveal New Emotive Reactions

Facebook Emotive Reactions

Several months after the suggestions of a ‘Dislike’ button, Facebook have introduced a new list of reactions, reportedly available within the next few weeks. ‘love’, ‘haha’, ‘sad’, ‘wow’ and ‘angry’ are to be made available to help users express more than the generic Like. A dislike button was not chosen, with Facebook quoting it would be ineffective and potentially abusive. A statement from Facebook, said:

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.

Facebook App on Android to Improve Privacy Feature

Tor Browsing for Facebook Android App

Though still in experimental stages, Android users can now browse via Tor when using the Facebook app. Designed to offer extra security, the tool anonymizes your browsing activity, eliminating the ability for websites to track your movements.

Snapchat to Change the Way You Share

Snapchat Logo

It is reported that Snapchat may be changing some of its key features. Extensive changes to the chat mode include the ability to send live video and audio, while a new stickers selection is also available. The changes were discovered by a number of developers and published on a forum. They are yet to be confirmed by Snapchat.

More Social Media Marketing News and Advice

Read last week’s social media news roundup: LinkedIn Reaches 20 Million Users In The UK

See our Editorial Calendars for Content Marketing eBook for expert tips on improving engagement with your customers.

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About the author:

Adam Stokes joined ClickThrough as a content writer in March 2015. His role involves writing industry news articles, blog posts, product descriptions, web pages, infographics and more for many of ClickThrough’s clients. Away from his desk he enjoys writing screenwriting, creating flash fiction, and eating nothing but Cadbury’s.