Bing Ads reporting data has been inaccessible since 5:00 AM GMT, 6 February – and is continuing to show data delays.
Multiple services across the platform have been affected, with Bing reporting the following as the main tools showing delays: Ad Delivery, BI/Reporting, Billing, Advertiser API, Product Ads, UET/Remarketing, Publisher and Editorial.
Having apologised for the inconvenience via Twitter and its own Platform Health Blog, Bing has continued to provide updates throughout the service outage to update users on improvements.
The latest developments as of 9:00 AM GMT, 10 February, saw improvements to some processes through the implementation of a fix. However, Bing did comment:
Data for hours between 02/05/2016 9:00 PM PST (5:00 AM GMT) to 02/07/2016 11:00 AM PST (7:00 PM GMT) is incomplete. We will be updating the data for impacted hours as soon as our system is fully caught up. We will continue to send updates as we learn more.
The issue description that has been published on the platform blog has been updated daily so far, as more information becomes available regarding what has been affected and if and when it is being fixed.
With limited ability to monitor current spending – data stands at 24 hours behind in the UK as of the latest update (9:00 AM GMT, 10 February) – industry experts advise checking the reporting interface daily to observe spend and ensure that campaigns stay within budget. With reporting and bid management software such as Kenshoo also relying on API data for reporting and optimisation, a manual approach will be required until Bing Ads is fully up and running again.
We will keep you updated on this story as information becomes available.
Update: 6:30 AM GMT, 11 February
Ad Campaign performance reporting – including Impressions, Clicks and Spend – is back within SLA, while Conversion data remains delayed by a maximum of 38 hours.
Update: 04:00 PM GMT, 12 February
Conversion Data is fully caught up and up to date, and processing normally.