Tom Williams looks at the latest search engine optimisation news, including the removal of Google’s Toolbar PageRank, new clickable telephone numbers in mobile search, Google moves its Webmasters Blog, and the latest Whiteboard Friday discussion on SEO tips and trends.

Google Is Dropping Toolbar PageRank

Google announced last week that it is removing its Toolbar PageRank. Search Engine Land reported that this will come into effect in the next couple of weeks, meaning that if you use a tool or browser that shows you PageRank data from Google this will no longer show by the end of the month.

Google said that it will continue to use PageRank data internally in its ranking algorithm, but external PageRank values will no longer show in the Toolbar.

Click To Call Comes to Organic Search

According to Search Engine Land’s Barry Schwartz, Google is testing clickable phone numbers in organic search on mobile. The development, which will provide a similar service to the ‘click to call’ seen on AdWords paid search ads, will bring a new dimension to mobile search.

The new clickable phone numbers were first spotted by @ryschill. Here is his picture:

clickable telephone numbers

Majority of Apps Not Using App Indexing

The latest Searchmetrics study, App Indexing: Your Next Competitive Advantage, has found that the majority of app developers are not using App Indexing in their apps.

App Indexing Survey results

The study showed that app usage is high – with 84% of the top 100 sites Searchmetrics monitors offering an Android app, and 88% offering an iOS app. However, only 30% of those with an Android app use Google’s App Indexing. The figure is even lower for iOS apps, with only 19% of those having App Indexing deployed.

Google Webmaster Central Blog Moves

Webmaster blog moves

Google’s John Mueller announced last week that the Google Webmaster Central blog has moved. As of 8 March 2016 the Google blog is now available at: webmasters.googleblog.com.

According to Mueller the change is to help people recognised that they are reading an official blog from Google.

The previous address will redirect to the new domain, and bookmark and links will continue to work.

All Google blogs will move URL over time.

Google Flights Introduces New Search Features

Google Flights search

Google Flights has introduced a number of new search filters to enable users to plan their next trip without dates or destination in mind.

The new filters enable users to search by continent, and then further narrow their search options with 12 different travel interests, including adventure and honeymoon.

Users can then select one of the suggested travel destinations to see flight and hotel options along with prices.

Whiteboard Friday


Rand Fishkin took a look at using related topics and semantically connected keywords for SEO in last week’s Whiteboard Friday post.

In his video he talks about applying these in a way to boost your ranking potential and inform your keyword research.

More Search Engine Optimisation News and Advice

Read last week’s SEO news roundup: Google Update – Is It Penguin?

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About the author:

Tom joined ClickThrough in 2011. Since then, he has developed an expertise in the technical side of search engine optimisation. He’s Google Analytics-qualified, and in his current role as digital and technical Executive, carries out monthly SEO activities and provides technical consultancy for several of the company’s largest accounts.