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Paid Search Manager, Adrian Epstein, reveals details of the latest crossover project from YouTube.

On July 24 2010, You Tube invited people to create a snapshot of a moment in their life and upload it to YouTube.

People responded in their thousands. Over 80,000 clips were submitted from around the world, which added up to more than 4,500 hours of footage.

This footage was then condensed down and edited, and the result is a 90 minute movie, called “Life in a Day”.

Tonight, the movie is exclusively being shown live on You Tube at 7pm, streamed from the Sundance Film Festival. After that, you won’t be able to see it again until later in the year.

The film has been put together by Oscar winners Ridley Scott and Kevin MacDonald and so it’s likely it will be an awesome movie. Why not watch along at: http://www.youtube.com/lifeinaday

It’s another fascinating glimpse into how YouTube is documenting, and in doing so changing the lives of millions of people all over the world. Enjoy!

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.