Tom Williams brings us the latest search engine optimisation news, including news of a possible new Google Algorithm update, Google’s announcement on keywords in URLs, and changes to Google’s Ad tag.

Is Google Going to Release a New Algorithm Update?

Is Google in the process of updating its algorithm? Due to various complaints from site owners posted on the Google Webmaster Help forums, and a sudden boost in comments questioning the reason for ranking drops and lack of engagement in the WebmasterWorld thread, some SEOs – including Rustybrick’s Barry Schwartz – believe we may be seeing the early signs of a Google algorithm update, although whether this is a Panda update or the long-awaited Penguin update is uncertain. Here is a screenshot showing some comments on the WebmasterWorld thread.

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Keywords in TLD URL Parameters Ignored by Google

On 14 June 2016, Google’s John Mueller announced in a Google Hangout that keywords inside of the TLD (top level domain) part of URLs are ignored, and are not used to determine rankings in SERPs. According to Google,  this is for ranking purposes and it will ignore any keywords used in top-level-domains, such as .LIVE or .NEWS.

In the Google Hangout, John Mueller said: “The TLD is not something we take into account there.” And stated that keywords in TLDs are “completely” ignored.

Google Search Analytics Sees New Feature

Google has added a new feature to its Search Analytics tool, which can be found as part of the Google Search Console. The new feature is a query comparison tool, which allows users to compare two different search phrases against one another. The feature can be found within the Queries option of the Search Analytics tool. When you have chosen the two queries to compare, you are presented with a page that looks like this:

t-google-search-analytics-compare-queries-chart-1466080387

Google Makes Ad Tag Green for Users Worldwide

For the past few months, users around the world have been seeing and reporting green Ad tags for paid ads in search results, rather than the usual yellow colour. Google sent a statement to The SEM Post announcing that Google is changing ad tags to green globally, to all users on all devices, both desktop and mobile.

“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labelling clear and prominent.”

Guide to SEO Friendly URLs

Search Engine Land’s John E Lincoln and Brian Dean have created an infographic providing a guide to SEO-friendly URLs, showing how important it can be that the URLs of your site have an SEO-friendly structure, as it can make your site easier to navigate, and give you an edge over competition.

seo infographic

The full infographic can be found at Search Engine Land.

Whiteboard Friday – The Importance of Listing Accuracy

George Freitag covers the importance of listing accuracy in this week’s episode of Whiteboard Friday.

More Search Engine Optimisation News and Advice

Read last week’s SEO News Roundup: Is Penguin 4.0 Nearly Here?

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About the author:

Tom joined ClickThrough in 2011. Since then, he has developed an expertise in the technical side of search engine optimisation. He’s Google Analytics-qualified, and in his current role as digital and technical Executive, carries out monthly SEO activities and provides technical consultancy for several of the company’s largest accounts.