Internet marketing services providers looking to expand their mobile campaigns may be interested in updated guidelines for the practice that have been offered by the Mobile Marketing Association (MMA).

The fifth edition of the publication includes new updates regarding ad unit sizes, removal of aspect ratio requirements for banner ads and more considerations for Mobile Rich Media Advertising.

They will provide an overview for marketers on how to create best-practice campaigns in order to maximise the effectiveness of promotions.

Greg Stuart, global chief executive officer of the MMA, said: "With the addition of the Rich Media and Universal Mobile Ad Package guidelines, the MMA continues its commitment to providing the ecosystem with the frameworks necessary to capitalise on emerging opportunities."

Recently, a report produced by the organisation in partnership with the Association of National Advertisers revealed that three-quarters of companies would increase their spending on mobile marketing in 2011.

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