Strategic partnerships are just one of the ways we bring industry-leading insights and innovations to our clients. Our Paid Search team recently achieved Bing Select Partner status, bringing a new level of expert support to our clients.

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On 15th March 2017, ClickThrough Marketing became a Bing Select Partner.  The partner program, which provides approved agencies with access to exclusive events, research and technical support, is available only to those who can demonstrate expertise across a range of areas. The Paid Search team here at ClickThrough Marketing achieved this partnership by meeting eligibility criteria including annual spend, technical competency and other requirements.

Zoe Bates, Director of Paid Search, says that the partnership was a result of ClickThrough Marketing’s continued focus on innovation, excellence and results:

“We have proven our expertise driving growth in spend and revenue for our clients through our deep understanding of paid search.  As our clients already know, we are committed to providing the highest quality service and delivering the best results. This is based on the skills of our team, coupled with technology and the constant drive to innovate to continue to build success. This is why we have been recognised by Bing.”

Zoe also believes that Bing Select Partner status will bring a new level of strategic insight and support for clients looking to maximise the potential of Bing as part of their paid search strategy:

“The Bing Partner Program provides greater recognition, with deeper levels of engagement and support for Bing’s valued agencies. We are really starting to see the benefit of this partnership with higher levels of strategic support and development for my team, clients and partnership development with our bid management platform Kenshoo.

“We have always embraced Bing as a key strategy for any paid search campaign, and this is reflected in the year-on-year growth in spend across our client base. We know it drives great return at an effective cost. With the insights and support now provided by our account management, we know this will continue to go from strength to strength.”

Ready to tap into the potential of Bing as part of an advanced paid search strategy? Find out more about our paid search management services.

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About the author:

Adam Stokes joined ClickThrough as a content writer in March 2015. His role involves writing industry news articles, blog posts, product descriptions, web pages, infographics and more for many of ClickThrough’s clients. Away from his desk he enjoys writing screenwriting, creating flash fiction, and eating nothing but Cadbury’s.