Search engine optimisation services could help businesses boost their visibility through the building of links.

In a post for Search Engine Watch, Steve Beatty said organic search engine visibility through platforms such as Google and Bing can be improved via link building.

One of the most important ways to do this is by creating relevant external links which will help increase the awareness of a brand, he stated.

"Research and determine your online audience and how you can engage with them through social portals. This can easily lead to your brand getting new inbound links, while engaging with your audience," Mr Beatty noted.

Asking consumers if they would like to share a brand via a social media portal like Facebook may also prove an ideal and effective way of increasing traffic.

Recently writing in a post for the same online publication, Adam Audette said while effort is required to maintain the long-term strategy of link building, if effectively deployed a website's ranking can be significantly boosted.

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