Internet marketing services provided by Google have been the subject of another anti-trust complaint to the European Commission (EC).

The company is already under investigation by the EC following allegations made last year by several rivals that the firm is deliberately lowering search results from competitors and altering quality scores on its pay per click services.

Now French specialist search engine 1PlusV has claimed the organisation is forcing it to use Google's search technology to access its AdSense advertising services.

The company said that this practice prevents other sites from making their own developments to compete with what Google is offering.

It also stated that it the weeks following a previous complaint, Google had delisted results for its site, causing a massive drop in traffic.

Google responded to the new allegations by stating it is working closely with the EC to address concerns that had been raised, with the firm adding "there's always room for improvement".

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