It is always a good idea to keep your website regularly updated, firstly for your site visitors and customers, and secondly for the search engines. However, maintaining a constant stream of traffic to your site beyond just the standard methods -search engine optimisation, Pay Per Click, email marketing, social media marketing, forum and article marketing and so on – can tax the imagination occasionally.
Here are a few ideas for you to try. However, it is worth remarking that internet marketing is very much a matter of experiment, test, explore, and you will need to repeat this process ad infinitum until you find a formula that works for your company, products and audience. By then, 101 new things will have come along for you to try!
1) Co-operate with complementary rather than competitive sites to generate traffic between you. For instance, your company may sell electrical goods, and there may be a blogger (or group of bloggers) who review products and websites in that category. Talk to them about a ‘joint venture’ e.g. you provide product information for review on their blog, and you post on your site, “As reviewed on XYZ blog” in return.
2) Create free e-books. White papers are one thing, but they are generally PDFs that lack a certain something if you want to offer a snazzy promotional or informational product. Many ebook creation tools give you the chance to create an Windows executable file that packages up HTML files so your book can look like a mini-website. There are hundreds of places to promote (and sell) ebooks, including on Amazon and Lulu.com.
3) Write articles and blog posts with other authors and experts on your subject. For instance, if you sell financial services, you could get top tips from others in your field in a single article. Collaborating in this way, with a link to each contributor, allows cross-linking and backlinks that will help all of the websites and authors.
4) Set up an online radio station on your specific area of expertise. This is not as difficult as it sounds, and you can record interviews, make podcasts with panels of experts, or even have a chat show so people can phone in. It does not need to be live and you can archive all of your material, so that people can access all of it on demand, and you can even sell it on iTunes.
5) Everyone is in to social networking and you can use Ning to develop your own social network for your industry niche or website subject area. This can be quite human resource hungry so be sure you have the time to make it work properly. However, you can also use Ning to run weekly live chat sessions with your customers or users, or run webinars, which means you will only need to commit a limited amount of time to it.
6) Use the Question and Answer sites such as Yahoo! Answers, answerbag, quora etc to answer people’s questions. You will frequently find an opportunity to include a link, but remember to check the T&Cs of the site.
7) Create a Wikipedia page for your company.
8) Join a webring. These are groups of sites which cover the same subject matter, whether that is photography, birdwatching or football.
9) Ask for help on Twitter. This can generate a quite astounding response depending on subject matter and the question you ask. Make sure your website is included in your profile, that you respond to all replies, and that you keep the conversations going.
10) Write How Tos relating to your products and services for sites such as WikiHow and ehow. If you look at these sites, and search in your areas of expertise, you will spot where there are articles that could be written that have not already been covered.