Google's internet marketing services share is likely to see continued growth in 2011, despite gains made by Microsoft's Bing search engine, according to a new report.

A forecast for the year ahead compiled by eMarketer predicts that the company will see double-digit increases in revenue and take its market share to above 75 per cent.

The analysis stated that the firm will make over $10 billion (36.1 billion) of revenue in 2011, an improvement of 15.7 per cent on the amount it brought in during the previous 12 months.

Meanwhile, Bing will also see a rise of 16.4 per cent in its revenues to reach $1.47 billion by the year's end.

Principal analyst at eMarketer David Hallerman said: "The US paid search market is more and more a two-company game and yet there's no real competition. Even though Bing is gaining revenue, Google's share is still rising as the combined revenues at Microsoft and Yahoo! continue to fall."

According to the latest report by web monitoring firm comScore, Bing improved its share of the search engine market by 1.1 per cent in January, while Google recorded a drop of one per cent.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
 

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.